Zumba is an exercise fitness program created by Colombian dancer and choreographer Alberto "Beto" Perez during the 1990s.[1] Zumba involves dance and aerobicmovements performed to energetic music. The choreography incorporates hip-hop, soca, samba, salsa, merengue and mambo. Squats and lunges are also included.[2]
The Zumba trademark is owned by Zumba Fitness, LLC, which does not charge licensing fees to gyms or fitness centers.[3] Approximately 15 million people take weekly Zumba classes in over 200,000 locations across 180 countries.[4] The Brazilian pop singer Claudia Leitte is the international ambassador for Zumba Fitness
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